A digital art gallery featuring more than a dozen local artists is now available online.
Artezona â made to sound like âArizona,â but also reflective of being in the âart zoneâ â was the brainchild of founder Liz Hernández. The gallery can be found at artezona.com.
Hernández owned a brick-and-mortar art gallery but shut its doors in 2009 following the recession. When it came to opening a new gallery space, she decided to go digital.
âI had been thinking about going online for a long time â several years actually,â Hernández says. âHaving had the brick-and-mortar retail space and using technology, I sort of already understood that having an e-commerce site would be a good way to go.