Scentologia: New Niche Brand ~ New Fragrances
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Hudson Explains Why It Is Taking The Automated Retail Route At Airports
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Hudson Group has revealed its first-of-a-kind, multi-brand automated retail concept.
Driven by the Dufry-owned companyâs ongoing commitment to enhancing the traveller experience and leveraging digital innovation, the new automated retail concept aims to create a contactless, 24/7 retailing destination.
By partnering with globally recognised and emerging and local brands, travellers will have a selection of specialty retail products to shop for. This is reminiscent of a miniature shopping mall within the confines of the airport retail space, according to Hudson.
Brian Quinn, Executive Vice President and Chief Operating Officer, Hudson said: âAutomated retail provides us with an avenue to recreate the strong sense of place associated with our stores within the confines of a smaller, non-traditional footprint â all while capitalising on the dwell time, exposure, and convenience the airport environment affords.