The Financial Services industry is about to experience a ‘generational shift’ as Meristem, the nation’s leading financial services provider, launches a new corporate campaign titled ‘Generations’.
Goddy Egene
Meristem Securities Limited has launched a new corporate campaign titled, ‘Generations’ as part of its efforts to encourage investors to partner with experienced and trusted professionals who understand the investment terrain and can help them grow and manage the wealth for posterity.
The new TVC campaign, according to the company is selling the message of growth, wealth preservation and wealth transfer.
As with its previous campaign, this new TVC showcases Art Doyen, Mama Nike Okundaye Davies with her daughter, Allyson- Aina Davies. Still anchored on the brand’s dynamic campaign promise of, “Let’s take you farther” the brand hopes to adequately pass the message of ‘your wealth should not end with just you alone, let it transcend generations after you.