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How Architecture Firms Are Using Generative Design Today

Copy In May, aec+tech hosted an event on Clubhouse discussing how architects are using generative design in architecture firms today and towards the future. Five guest speakers from reputable architecture and tech start-ups Zaha Hadid Architects, BIG, Outer Labs, 7fold, and RK Architects joined the session to share their experiences and insights. Zaha Hadid Architects Arian Hakimi: The Computational Designer Is Not Necessarily the Actual Designer Changsha Meixihu International Culture and Art Centre / Zaha Hadid Architects. Image © Virgile Simon Bertrand Arian Hakimi is a lead designer at Zaha Hadid Architects at their London Office. Arian sees a distinction between the two terms; parametric design versus generative design, despite the two often being used interchangeably. The word parametric design or parametricism, first coined by Patrik Schumacher in 2008, refers to a style, design deriving from algorithms used to define shapes and forms. On the other hand, in generative d

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