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How to smell rich this summer

DWA Design Studio devises smellable installation for parfumerie in Milan

Factory chimneys informed the design of this demountable installation, designed by DWA Design Studio for Les Eaux Primordiales at Milan design week.

Les Eaux Primordiales wants to gear up their international development

After a year of “record results” and a second capital increase of 5 million euros the French niche fragrance brand intends to gear up its development. After setting up his perfume factory on a 14-hectare estate renamed Domaine Primordial, the brand created by Arnaud Poulain in 2015 now relies on its own production tools and has doubled its workforce. Continued triple-digit growth The brand announces in 2022 – and for the third consecutive year – a growth of more than 130%. “The company was.

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