Looking to redefine fragrance for a new generation, international perfumer Givaudan explores the world of Gen Z through its fragrance exhibition “What is Love?”
Global flavor and fragrances manufacturer Givaudan has introduced DigiPulse to sniff out consumer perceptions of fine fragrances online. The social listening tool is an enhancement of the artificial intelligence-powered Carto, an intuitive and interactive system launched as part of the company’s 2020 digital innovation strategy.