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podcasts: Mythology/Spirituality trumps true crime podcasts for Indian listeners

Indian Gen-Zs don t seem to be a fan of true crime podcasts. According to Spotify s Culture Next report, true-crime podcasts saw the second least-year-on-year growth in 2023. In contrast, categories like religion/spirituality, health and fitness and education ranked much higher.

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How Spotify is strategising to significantly increase its advertiser footprint

How Spotify is strategising to significantly increase its advertiser footprint
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Want to demonstrate the value of our audience to advertisers: Kristiana Carlet, Spotify | Advertising

As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers

Brad grealyKristiana carletArjun koladySpotify audience networkCampaign indiaSpotify originalsAudio pitaraIdeabrew studiosSonic scienceDiscover weeklyProprietary audio advertising marketplaceKristiana carlet

Spotify launches Spotify Audience Network

Spotify launches Spotify Audience Network
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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Spotify launches Spotify Audience Network in India to monetise their podcast content, ET BrandEquity

Spotify: The audio-first advertising marketplace will bring scaled, audience-based podcast buying to brands in India for the first time, and presents a unique opportunity for podcast publishers and creators in the markets to effectively monetise their content, the company stated in a press release. The first publishers in India that will leverage the Network to monetise content through advertisers, include Audio Pitara and Ideabrew Studios

United statesAditya kuberTapan guptaArjun koladySpotify audience networkAudio pitaraIdeabrew studiosNorth americaLatin americaInvisible pixelsFake audiencesSpotify audience networkAudio pitaraSapan guptaAditya kuberIdeabrew studios