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Whilst some product sales follow predictable patterns, others are much harder to calculate.
Making and shipping products that do not sell adds to waste and puts pressure on global supply chains.
Now a new book by two leading UK academic experts aims to help practitioners better understand demand forecasting and inventory management, bringing leaner, greener benefits to global logistics.
Intermittent Demand Forecasting, by Professor John Boylan, Lancaster University, and Professor Aris Syntetos, Cardiff University, is the first ever text to focus on the methods and approaches of intermittent, rather than fast, demand forecasting.
John and Aris have worked closely with supply chain and software companies to improve demand forecasting and inventory management.