Wix acquires Israeli online gift card co Rise.ai
Wix says that the acquisition will extend the Wix eCommerce platform, providing a full solution for merchants to manage customer re-engagement activities.
Israeli cloud-based website development SaaS platform company Wix.com Ltd. (Nasdaq: WIX) today announced the acquisition of Israeli startup Rise.ai, which has developed a gift card and customer re-engagement solution for online brands.
Wix says that the acquisition will extend the Wix eCommerce platform, providing a full solution for merchants to manage customer re-engagement activities aimed at increasing customer spending and repurchases, including gift cards, loyalty programs, rewards and referrals.