Gender portrayal in Indian ads: Advertisers cannot hide behind ground reality excuse adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Many concepts and scripts change last minute right before going on the floor, but how much room for improvisations and major shifts does the world of advertising allow? BestMediaInfo.com tries to find out the truth, along with some of the stories