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Agency Report Card 2022: BBDO | Advertising

With a new and dynamic leadership team, BBDO is recovering from the wounds of the pandemic, gaining stronger creative power but struggling with harsh business realities.

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Ariel s See Equal campaign takes over matrimonial classified sections

Ariel s See Equal campaign takes over matrimonial classified sections
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When men can share the load with other men, why not with their wives asks Genelia

Mumbai (Maharashtra) [India], February 15 (ANI/NewsVoir): Over the last 7 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad

Genelia dsouzaAriel sharetheloadSharat vermaRiteish deshmukhNandita shahShibani dandekarAriel seeequalProcter gamble home products ltdGillette indiaAkshara centreProcter gamble hygiene health careWorld economic forumAriel indiaMarketing officerVice presidentFabric care

Its 2022, and yet 83% women feel that men don t see women as equal

Over the last 7 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering

Varun shahOmar khanRitesh deshmukhSuraja kishoreGenelia dsouzaOmkar rachhaRiteish deshmukhSalil khuranaHemant shringyKaran nairAriel sharetheloadKetchum samparkShimit aminSharat vermaBalakrishna gajelliAriel seeequal