/PRNewswire/ Zion & Zion, a full-service, global marketing agency, released a study that explored the relative brand personalities of 45 top U.S. brands..
Share this article
Share this article
PHOENIX, May 12, 2021 /PRNewswire/ Zion & Zion, a top-ranked, full-service, national marketing agency, is unveiling a new proprietary Ad Effectiveness Model. The agency s media and marketing science teams collaborated on a year-long project to develop the model to better understand the way that TV shows facilitate or hinder ad processing by making consumers emotionally or intellectually involved with the show s content.
Zion & Zion Ad Effectiveness Model
Instead of simply using Cost per Point (CPP) and a program s demographic profile to select the TV shows in which to insert a commercial, this innovative model demonstrates that considering the cognitive and affective context of the media in which the ads are served is key.