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Fri, 02/19/2021
LAWRENCE KU’s fourth annual One Day. One KU. giving day brought in gifts benefiting everything from butterflies to Alzheimer’s disease research on its most successful giving day to date.
The 24-hour event Feb. 18 raised a total of $3,396,158 from 5,412 gifts to support the University of Kansas, including a $1 million gift to benefit the KU Alzheimer’s Disease Center. That surpasses last year’s achievement of 3,239 gifts totaling $1,771,135.
A big reason for this year’s success was match and challenge gifts. Donors established 112 challenges and matches to empower donors to increase the impact of their gifts.
The day also had its share of firsts.