TikTok has largely been a place where local news fears to tread, but Tegna is raising an army there. Verify, the company’s national reporting brand that also iterates at its local stations, has amassed more than 105,000 followers on the Gen Z-oriented platform. Those users are extremely engaged, the group says, responding ardently to its […]
11Alive+ in Atlanta and WTHR13+ in Indianapolis are already piloting their new apps with additional stations set to launch apps through the second quarter
Tegna has retooled the UX on its stations’ OTT apps, giving local markets programming autonomy and boosting Verify and its Locked On sports podcasts with a larger presence. Above, the new app on WTHR Indianapolis.