Visitors are back â and hotel operators couldnât be happier.
According to data from Visit Napa Valley and STR, occupancy at Napa County lodging properties rose to 49.8% in March, with an average daily rate of $261.
Room demand increased 71% over March of 2020, when the pandemic began mid-month. Hotel revenue for March 2021 increased 71% over the prior year.
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âNapa Valley is fortunate to have a significant drive market, and leisure business has once again shown signs of strong recovery following the December/January shelter at home orders,â said Linsey Gallagher, CEO of Visit Napa Valley.