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The Greatest Showman director, Michael Gracey, shoots a whimsical reverse lunar landing to introduce OnePlus and Hasselblad partnership
Mother Shanghai launches its first campaign for OnePlus since being appointed by the smartphone giant. The film introduces a partnership between OnePlus and Hasselblad, marking the start of a new joint legacy ahead of the launch of their newest flagship phone. Shot by filmmaker Michael Gracey, with production companies Unlisted and FINCH.
Hasselblad has a storied history of photography excellence, and in providing the camera know-how to the newest OnePlus smartphone, the brand is opened up to a new audience of millions. Hasselblad first gained traction amongst photography enthusiasts as the first camera on the moon during NASA’s moon landing.