Four Pillars Gin presents summer campaign 22nd December, 2020 by Owen Bellwood
Australian brand Four Pillars Gin has launched a new campaign to celebrate the ‘simplicity’ of classic serves.
The Four Pillars campaign highlights simple gin serves
Made up of five creatives, the campaign highlights serves made with the Four Pillars gin range, including Rare Dry Gin, Bloody Shiraz Gin, Spiced Negroni Gin, Navy Strength Gin and Olive Leaf Gin.
Jemma Blanch, head of marketing, events and activations at Four Pillars, said: “It’s been a big year of highs and lows and this campaign is all about keeping it simple, kicking back and enjoying a G&T in the sun. Summer, much like drinking gin, should be pretty uncomplicated.
Four Pillars launches summer campaign via Interweave Group
December 18, 2020 11:46
Four Pillars Gin has launched its summer campaign, Summer is Four Pillars, featuring a series of video and static content via the Interweave Group.
Made up of five creative pieces, the content heroes Four Pillars’ core range of gins. Each of the creatives visually reflects one of the five gins, utilising its signature colour.
“It’s been a big year of highs and lows and this campaign is all about keeping it simple, kicking back and enjoying a G&T in the sun,” said Four Pillars head of marketing, events and activations, Jemma Blanchat . “We wanted the campaign to capture the heat of an Australian summer; the kind of heat that calls for a generous gin and tonic with lots of ice and a slice of orange.”