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Billionaire investor Barry Sternlicht’s SH Hotels & Resorts has a new CEO who aims to navigate the pandemic recovery with organic growth rather than tie up with any of the global behemoths salivating at what the smaller, boutique-minded brand offers.
Arash Azarbarzin succeeded Sternlicht earlier this month as the CEO at SH Hotels & Resorts owner of the 1 Hotels, Baccarat, and Treehouse hotel brands and a subsidiary of the investor’s Starwood Capital private equity firm. Azarbarzin was president of SH Hotels for three years prior to his new role and previously held leadership positions with brands like St. Regis Hotels and W Hotels, which Sternlicht founded while serving as CEO at Starwood Hotels & Resorts.
Press release content from PR Newswire. The AP news staff was not involved in its creation.
SH Hotels & Resorts Names Arash Azarbarzin Chief Executive Officer
February 4, 2021 GMT
NEW YORK, Feb. 4, 2021 /PRNewswire/ Starwood Capital Group (“Starwood Capital”), a global private investment firm focused on real estate and energy, has promoted Arash Azarbarzin to Chief Executive Officer of its subsidiary company, SH Hotels & Resorts, effective immediately. Mr. Azarbarzin succeeds Starwood Capital Chairman and CEO Barry Sternlicht as CEO of SH Hotels & Resorts. Mr. Sternlicht will remain Chairman and continue to be involved with the organization .
Mr. Azarbarzin has more than 30 years of industry experience, including leadership roles at St. Regis Hotels, W Hotels, Four Seasons Hotels, and as Founding Member at SBE hotel group, among others. As President of SH Hotels & Resorts, his strategic vision, leadership abilities and operational expertise continuously fueled the growth an
Arash Azarbarzin succeeds Barry Sternlicht February 5, 2021
Starwood Capital Group has promoted Arash Azarbarzin CEO of its subsidiary company, SH Hotels & Resorts, effective immediately. Azarbarzin succeeds Starwood Capital Chairman and CEO Barry Sternlicht as CEO of SH Hotels & Resorts. Sternlicht will remain chairman and continue to be involved with the organization. Azarbarzin is promoted from president, a position he has held for three years.
Azarbarzin has more than 30 years of industry experience, including leadership roles at St. Regis Hotels, W Hotels, Four Seasons Hotels, and as founding member at SBE hotel group, among others. As president of SH Hotels & Resorts, his strategic vision, leadership abilities, and operational expertise continuously fueled the growth and performance of the SH portfolio, including 1 Hotels, Baccarat Hotels, and Treehouse Hotels brands. In 2020, Azarbarzin joined the Board of Directors of the American Hotel & Lodging Association and
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Starwood Capital Group has named Arash Azarbarzin CEO of its SH Hotels & Resorts subsidiary, which operates the 1 Hotels, Baccarat Hotels and Treehouse Hotels brands.
Azarbarzin, who previously served as SH Hotels & Resorts president, will succeed Starwood Capital chairman Barry Sternlicht as chief executive. Sternlicht will continue on in his role as chairman, retaining involvement with the SH Hotels & Resorts business.
Arash Azarbarzin I m grateful and honored to receive the title, but my role hasn t really changed, Azarbarzin told Travel Weekly. I will continue to focus on three areas: existing assets and making sure we recover and are ready for when the world comes back; expansion and growth; and our main mission, which is being a sustainable organization and giving back to Mother Nature and our communities.