100% on this case. we used to say we need an arab cosby show so people will like us. now, you say, we need an arab cosby show people are like no we don t. bill cosby s legacy will be forever tarnished. the show s legacy was groundbreaking. it showed the black community, an image they had not seen. they were not portrayed as mads clowns or criminals. it s groundbreaking, it will never be lost. cosby is gone forever. let me talk to you about this strategy, we were talking about a legal strategy there s also the pr strategy the public image strategy component to this. is this a point cosby could come out and make an apology as part of the pr strategy? would that change any dynamic on the ground right now? absolutely not. no, there s no apology that he can give that would have any particular meaning. now he s in a position where he s caught up in a legal case,