Of this nation. Why critics say it shows where he is unfit for the oval office. Refugee relief, the u. S. Promises to give more money and take more syrians, our report from the front lines of the crisis in europe. Plus tipping point, californias sequoias who stood the test on time. We want to understand the effect of the drought on the sequoias. But they could be under threat in what could be a wakeup call for the planet. Hes not the first pope to visit communist cuba, but today pope francis became the first to visit the hometown of fiddle and raul castro. In cuba, the pope struck a delicate plans when it comes to politics. When he begins his trip to the u. S. Tomorrow, he is expected to make some waves. Jonathan betz has the story. Reporter this is no ordinary flight. On board pope francis. Thousands lined the street as we made his way to what is known as the cradle of catholic fate. It the popes first visit here. I think that this time is very important because of the fact that the U
We begin with what is being called as the largest hurricane reported in the western hemisphere is now battering mexico. It has brought heavy rains and high winds to Puerto Vallarta, that beautiful city and the surrounding area. Buildings have been. Okay, here is the storm right now. It has a very compact eye. If isnt as large as it could be. Trust me, they have had some that are larger. But it is intense. If youre in the core of that wind Severe Damage is going to be done, but widespread rain, and then it goes into the mountainous terrain and it brings that moisture out. So mudslides definitely. Along i this coast line, Puerto Vallarta under the impact of this widespread evacuation. Were expecting tat troug catastrophic results from this storm. Over the next 24 hours, the storm dissipating after that. But were seeing some of that moisture tap into the United States where we already with a front had flooding in texas. That will add over the next couple of days creating a mess in the Sou
an arab-american group is calling it racist for the portrayal of the man with the camel there. millions have already watched it online, though. more than a hundred million viewers will watch it tonight during the super bowl with each 30-second spot costing about $4 million this year. many companies have already released their ads to maximize the buzz. with me now, james cooper, executive editor. these advertisers release their commercials before the game. why do that? you know, thinking of a super bowl ad as an ad is like thinking of the super bowl as a football game. it s not. a super bowl ad is a true event. so you want to maximize the exposure before, during the game, and then the buzz afterwards. there s three main areas. one is there s a whole group of media doing nothing but writing super bowl ads. you ll get a billion impressions ahead of time. you can get tens of millions online. and another hundred million at
with a 30-second ad costing nearly $4 million. now more than ever, companies are trying to maximize their investment by generating a lot of buzz before the big game. ad tracking firm visible measures tells jansing 63% of all advertisers released their campaigns before the super bowl this year, double the number from just two years ago. while that can create buzz, it can also lead to controversy. for example, this coca cola ad that features an arab walking through the desert with a camel has been labeled racist by the anti discrimination committee. howard braden joins us, chairman of 15 minutes public relations. welcome back to new york. thanks, chris. so they met with coke executives, the members of this arab-american group. said they were pleased with coke s apology. but coke is still running the ad. and they said they never meant it to be derogatory to any group. is this still the old adage, any publicity is good publicity?
facebook at $100 billion. the most valuable company ever at the time of its initial public offering. and more valuable than citi or mcdonald s. millions hoping it will help them boost their bottom lines this morning. dan simon is live at the facebook mothership in menlo park, california, where workers are marking the occasion by working all night long. seriously, dan, what s up with that? it s 2:00 in the morning here and we re wide awake. they re having a hack a thon, an opportunity for facebook employees to basically do what they do best build, design, create. they do this periodically, an interesting public relations move as we re about to begin the trading of the stock. what they want to do is send a message to the world that they built this company on building stuff. so that s what they re doing. they posted pictures to the website showing what s going on inside some of these rooms. in terms of the fundamental challenge facing facebook in the future, it s exactly tha