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Cruise | April 30, 2021 | Erica Bush
Celebrity Cruises has recognised its agent partners in helping it target the ‘new luxury’ Gen X consumer following the launch of its newest Edge-series ship, Celebrity Beyond.
Jo Rzymowska, managing director for UK & Ireland, said the line had “done a lot of work” to appeal to a more affluent demographic as it looked to “futureproof” its model following the pandemic.
Celebrity Beyond’s exclusive area for suite-class passengers, The Retreat, features a new two-storey sundeck, 20 additional Aquaclass Suites and so-called Personal Retreat Hosts.
“We learned a lot by talking to our high luxury travel partners who really offer this concierge service to their customers every day,” Rzymowska said.