Many stories shared by the ‘Greatest Generation’ often involve tales of combat with the enemy, but one Premont man’s stories are of saving lives, not taking them.
With its spruce, larch and cedar, the Alps region is one of the most wooded in France. Fourteen years ago, the local timber sector decided to pull together and face up to more competitive offers from forests in Germany and Austria, the Nordics and Eastern Europe. A new label was born.