That. I can certainly do a better job of explaining how we make decisions. I agree. I think so many people have so much information or distractions, the idea role of the media is not one that interest people. I think we are much more interested in the topic than anyone else. By and large the best thing we can do is do our job and youre asleep and well. I do think there is a humbling that occurred over the past 15 years as the industry has done much less well. So i do share the view that if we can be more transparent, that is helpful and consistent with who we want to be as an organization. Like we wrap up, i would for each of you, the journalist out there, to give a sense of how you tried to inspire the people that work with your theeagues to mind for difficult story and why it is important. Left to right,om please. I would say i have done the last a lot of work at reuters to encourage more excitement about the bigger and more investigative stories. As a news agency you can be tempted