It is likely that Apple aims to make 'spatial computing' the next big thing after the iPhone, and to achieve that, it needs to ensure that competitors, including Meta, are kept at bay.
Apple Vision Pro: Apple just launched their first VR headset, the Visison Pro for a whopping $3500, which is twice as expensive as anything Meta or HTC, the two major players in VR and AR have ever released. But why is Apple s Vision Pro so expensive and will it be a hit?