Apple's March is best known for its Mac and iPad update, centered on the M series. March is best known to be one of Apple's annual launch periods for the Mac and iPad lineup, and this coming year, it is already setting up for the new devices to get an upgraded M-series chip for what it will feature.
The previous reports claimed that the M3 MacBook Air will arrive in October. However, it did not come true and as stated in the latest leak, it will launch in March 2024.
Apple: The company has faced several quarters of sales decline for Macs and iPads, which together account for nearly 15% of its revenue, as sticky inflation and high borrowing costs force consumers to dial back non-essential purchases.
A renowned analyst says the next-generation Apple M3 Macs are coming this year. The time has come for Cupertino's computers to get an upgrade, with the new Apple M3 Silicon chip coming this October after the M2 cycle wrapped up.