Apple is giving exemptions and lower fees for alternative app stores to small developers in the EU. It is known that Apple is still charging developers in the EU despite distributing on alternative app stores, but that is now changing with its recent policy update, particularly for small-time developers.
Apple brings a new direct website download feature for iOS, but there are massive requirements. European developers see a new Apple sideloading feature from Cupertino which will allow them to distribute their iOS apps directly from their websites or other platforms, but there is a requirement.
Complying with the EU's DMA, Apple has announced that starting in March, iPhone users can expect to see third-party app stores, giving them the choice to download apps from multiple sources.