The company is reportedly still developing an in-house AI model. More tech giants are working on adding AI capabilities to their services and devices, and as anticipated, Apple is hopping on the trend.
Apple's new iPad Pro will mark the company's shift into AI hardware. This move comes as part of the tech giant's accelerated processor upgrades, with the upcoming M4 chip set to introduce new AI capabilities.
As Apple plans to announce its new generative AI features, the company is reportedly in talks with OpenAI to integrate artificial intelligence capabilities. Despite the concern that most users won't embrace these enhancements, Apple aims for a deeper integration across the iPhone operating system.
Apple renews discussions with OpenAI to bring generative AI features to iOS 18, in addition to ongoing talks with Google for Gemini AI chatbot licensing.