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Gamers are not who brands think they are | Opinions

From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?

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The Future of iPhone Security: iOS 18 AI Takes the Lead

Explore the upcoming iOS 18 and iPhone 16's new AI capabilities, designed to process entirely on-device for enhanced privacy and security.

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New iOS 18 AI Security Move Changes The Game For All iPhone Users

Apple s iOS 18 on the iPhone 16 will be a formidable combination that will offer game-changing features alongside security and privacy. Here s why.

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7 best practices for remarketing your mobile app in 2024

7 best practices for remarketing your mobile app in 2024
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

App tracking transparencyPrivacy sandbox

Meta s set it and forget it AI ad tools are misfiring and blowing through cash

Digital marketers and brands report that costs per impressions, or CPMs, on the automated ad platform Advantage Plus have surged, performance has dropped, and Meta is doing nothing to stop it.

United statesAdriel darvishAreen mayelanKarl bakerAniruddha mishraDavid herrmannKash ayodeleMindfulness worksAdvantage plusApp tracking transparencyHawke media

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