iPhone Users Favorite iOS 14 5 Feature Is A Rip-Roaring Success
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An analytics firm reported that a very small number of Apple mobile device users have agreed to allow apps to track them. The information comes two weeks after the widely anticipated and debated iOS 14.5 feature App Tracking Transparency was launched.
Most of iOS 14.5 reportedly opted out of app tracking
The full version of iOS 14.5 went live in late April with a slew of new features and updates for iPhone and iPad (iPadOS 14.5) users. However, it can be said that the implementation of the new App Tracking Transparency policy was one of the most anticipated among users.
Verizon Media’s Flurry Analytics now reports that only 13 percent of global mobile users have agreed to opt-in to app tracking since iOS 14.5 was released to the public. In the United States, only 5 percent of users have allowed apps to track them. Based on the graphs provided, these data come from a sample size of 5.3 million “daily mobile active users” with devices running on iOS 14.5.
Monday, 10 May 2021, 11:57 am Did you ever doubt Apple users would choose to turn off
ad-tracking? It’s now a week since an iOS update arrived
allowing users to make their own choice. Let’s look at the
numbers.
Flurry Analytics, an advertising analytics
company, reports around 88 percent of iOS users worldwide
have chosen not to allow apps to track them. There’s a
daily update of numbers of Flurry’s website.
The number
is higher in the US. There a mere four percent of iOS users
allow tracking.
No wonder Facebook went on the offensive
with a whingey, dishonest response to Apple’s
Chris Davies - May 7, 2021, 10:32am CDT
iPhone users have overwhelmingly been denying apps the ability to track data for advertising, new research suggests, with App Tracking Transparency apparently delivering a worst-case-scenario for personal data brokers. Added in iOS 14.5, which was released to iPhone in late April 2021, the new system requires app-makers to request explicit permission from users before they can share any data collected on them for targeting and advertising purposes.
Apps that do wish to do that must show a pop-up message with two clear options. If you use the Facebook app, for example, you’ll get the dialog: “Allow “Facebook” to track your activity across other companies’ apps and websites? Your data will be used to measure advertising efficiency.”
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