July 6 2021, 9:19 am | BY Ricki Green | No Comments
Fintech, Stake, has partnered with Bench to successfully deliver a DOOH campaign resulting in a 219% uplift in app downloads.
DOOH has seen significant growth in Australia over the past few years and is predicted by PWC to grow to $1.95B by 2024.
The Stake DOOH campaign, which ran in January 2021 across NSW, aimed to create brand awareness, drive new customers to Stake’s app and increase engagement with current customers. This was achieved through the sophisticated use of data.
In addition to CBD locations for driving awareness, Bench and Stake used lookalike audiences to identify high propensity locations for customer growth and targeted screens where this audience was most likely to be visiting. Bench’s campaign management software enabled a single view of all digital channels which drove campaign and audience insights whilst driving efficiencies around real time optimisation.
By Aitarget
When it comes to the most important weeks each year for e-commerce, Christmas and Black Friday battle for the gold medal. But how do you compete, when everyone else is throwing all their efforts into maximizing those opportunities too? Customers are looking, can you connect?
Adidas and Reebok wanted to find the best approach for Facebook promotion at CEE, Russia, so they turned to Aitarget, Facebook Marketing Partner, for help.
We not only suggested training, but also took on a significant proportion of the work for their campaigns: reviewing ad account structure, growth hacking, making dynamic ad creatives and implementing new Facebook tools. How did Aitarget do it?
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Twitter has launched an improved website tag process to help advertisers maintain data on ad response, while it s also announced an upgrade of its App Install campaigns to help developers drive higher engagement.
First off, on its new website tag - with the broader shift away from using third-party cookies for user response tracking, Twitter has re-built its website tag offering to provide first-party data to measure campaign attribution and response.
As explained by Twitter: When someone clicks on a website ad, the Twitter Click ID’s unique identifier will be appended automatically in the URL. When the person lands on the website and the Twitter pixel fires, this ID will be captured, sent to Twitter, and used to attribute the site visit to the click.
The California-based company’s monthly active users grew more than 50% in January compared to the previous year, following the GameStop trading frenzy last month.
Twitter helps advertisers prepare for Apple iOS 14 update adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.