i2H acquires another company as it adds more features, clients and team members to rollup a unified platform
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(PRNewsfoto/i2 Holdings)
SEATTLE, Jan. 26, 2021 /PRNewswire/ i2H announces another acquisition today. The Seattle-area rollup company has purchased the assets of Ambassador, a small division within Intrado, an Apollo Management Company, that describes itself as a Refer-a-Friend platform.
Ambassador employs 11 people and will continue to operate as a due-business-as inside i2H s product line ContextLink; an end-to-end platform that gives brands the ability to personalize to their customer in their loyalty, reward and offer programs.
i2H makes another acquisition, buying Ambassador from Intrado
January 28, 2021 at 8:21 am News Brief
i2 Holdings, a holding company that helps brands improve their personalized customer loyalty technology, has made another acquisition.
The Seattle company bought Ambassador, a “refer-a-friend” platform within Intrado, an enterprise software firm and subsidiary of Apollo Management Company. i2 will continue operating Ambassador as part of its ContextLink platform. Ambassador has 11 employees; all will stay on through the acquisition.
This is i2’s third acquisition over the past 18 months. It previously swooped up Predictive Solutions, NodeSource, and ChalkLabs.
i2, which employs 12 people, is led by Geoff McDonald, who previously co-founded and led Seattle startup Element Data. The company’s board members include McDonald; Neal Bernstein, a longtime Microsoft exec; Cliff Monlux, managing partner at Ramp Equity; and Paul Stahura, co-founder and former chairman of Donut