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Big Bazaar s Asli Dukaan locks horns with Amazon s Apni Dukaan

Future Group owned retail chain’s recent marketing blitz takes a pot shot at the US e-tailer. 14 May, 2021 - 08:35 AM IST     |     By indiantelevision.com Team     MUMBAI: Big Bazaar has crossed swords with Amazon India by taking a dig at the e-commerce giant’s flagship campaign India ki Apni Dukaan (India’s own shop). The Future Group-owned chain of hypermarkets on Thursday released full front page ads in major newspapers across cities calling itself India’s Asli Dukaan (real/ original store). The ad promises to make deliveries of grocery to customers’ doorsteps in under two hours. Apart from the Asli Dukaan moniker, it has played on the word ‘Amazing’ by using terms such as amazing service, deals, and products at amazing prices. The harping on the word “amazing” is hard to miss! The south India editions of leading print publications had a largely English tagline with only Asli in Hindi, and dukaan changed to store .

Big Bazaar s marketing push takes on Amazon

Big Bazaar’s marketing push takes on Amazon Top Searches Big Bazaar’s marketing push takes on Amazon John Sarkar / TNN / May 10, 2021, 06:26 IST FacebookTwitterLinkedinEMail NEW DELHI: Future Group’s brick-and-mortar superstore chain Big Bazaar, which is ramping up its two-hour home delivery across India during the pandemic, is set to launch a marketing blitzkrieg that will allegedly take potshots at US etailer Amazon.While Amazon, which is locked in a fierce legal battle with the Kishore Biyaniled Future Group, has been running an advertising campaign since 2016 with the tagline ‘India ki Apni Dukaan’ (India’s own shop), Big Bazaar’s tagline will now read ‘India ki Asli Dukan’ (India’s original shop), said people familiar with the development.

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