The colocation giant gives Dell’s nascent subscription business a global data center platform.
When it rolled out its subscription service for on-prem storage earlier this month, Dell Technologies also said it would leverage Equinix data centers around the world to deploy these storage systems in, if that’s what customers desire.
The service, and other services that are or will be part of Dell’s push into selling computing infrastructure subscriptions, branded as Apex, aims to give enterprise customers a more cloud-like experience than buying Dell hardware on their own and getting it deployed in their own or colocation data centers.
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As Dell Technologies CEO Michael Dell puts it, technology “prevented a complete societal economic meltdown” by enabling the world to work, learn and play from home during the global COVID-19 pandemic. Data centers played one of the most critical roles in stopping the world’s economy from potentially collapsing and continues to play an ever-increasing role as the “new normal” takes shape with remote working and a digital financial economy ahead.
Dell Technologies
This year’s Dell Technologies World was my first ever Dell event, so I’m sadly unable to compare it to the face-to-face version that had been running for nearly 10 years before COVID forced it online. In fact, virtual conferences are all I’ve ever known since I began covering them just over a year ago and I’m yet to experience the dubious pleasure of tasting a par-boiled croissant.
In place of such conference delicacies, Dell Technologies World 2021 delivered a healthy portion of updates to its Apex services platform. After kicking off the show with a traditional speech by Michael Dell himself, Dell CMO Allison Dew led us through an introduction to the new additions, which include hybrid cloud and deployment for its Apex Cloud Services. Dew also unveiled the new Apex Data Storage Services, Apex Custom Solutions, as well as the Apex Console.
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The new brand will consolidate its as a service cloud and storage portfolio
Dell has unveiled more details surrounding its Apex services platform as part of the first day of its annual Dell Technologies World event.
First announced by the company in October of last year, the Apex Project aims to consolidate Dell’s as a service cloud products as well as facilitate the process of acquiring, managing, maintaining, and servicing physical IT infrastructure by its customers.
Less than three months after launching a private cloud platform, Apex Cloud Services now also includes hybrid cloud and deployment, the latter of which was found to be up to 86% faster than a do-it-yourself hybrid cloud model, according to a recent Storage Review report, commissioned by Dell.