Dell Technologies is doubling down on its bullish Apex consumption-base as-a-Service portfolio with two new launches, while at the same time integrating.
Dell Technologies said that Dell Technologies Apex Flex on Demand is now available in the UAE and Saudi Arabia, enabling businesses to acquire infrastructure and services on a pay-per-use consumption model.
The colocation giant gives Dell’s nascent subscription business a global data center platform.
When it rolled out its subscription service for on-prem storage earlier this month, Dell Technologies also said it would leverage Equinix data centers around the world to deploy these storage systems in, if that’s what customers desire.
The service, and other services that are or will be part of Dell’s push into selling computing infrastructure subscriptions, branded as Apex, aims to give enterprise customers a more cloud-like experience than buying Dell hardware on their own and getting it deployed in their own or colocation data centers.
Cisco, Dell, HPE and others are ramping up efforts to deliver usage-based pricing models and managed services for on-prem servers, storage and networking gear.
Dell Technologies
This year’s Dell Technologies World was my first ever Dell event, so I’m sadly unable to compare it to the face-to-face version that had been running for nearly 10 years before COVID forced it online. In fact, virtual conferences are all I’ve ever known since I began covering them just over a year ago and I’m yet to experience the dubious pleasure of tasting a par-boiled croissant.
In place of such conference delicacies, Dell Technologies World 2021 delivered a healthy portion of updates to its Apex services platform. After kicking off the show with a traditional speech by Michael Dell himself, Dell CMO Allison Dew led us through an introduction to the new additions, which include hybrid cloud and deployment for its Apex Cloud Services. Dew also unveiled the new Apex Data Storage Services, Apex Custom Solutions, as well as the Apex Console.