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Nike jumps on NFT bandwagon with crypto collectables studio RTFKT acquisition

Nike is branching out from shoes, apparel and other gear into the red-hot crypto collectibles market with the acquisition of NFT studio RTFKT (read as ‘artifact’) for an undisclosed sum.

Bored Apes shoots for the moon – TechCrunch

Few things have been more fascinating and frustrating to witness in 2021 than the rise of million-dollar NFT profile pic projects. The collections of 10,000 procedurally generated JPGs earning market caps of hundreds of millions at the hands of seemingly naked speculation have bewildered skeptics and enriched acolytes. The promise for most of these projects […]

Nike acquires NFT collectibles studio RTFKT – TechCrunch

Nike is taking a plunge deeper into the world of crypto collectibles, announcing that they’re acquiring the NFT studio RTFKT (pronounced “artifact”). The acquisition announcement comes at an opportune time for the studio; RTFKT is currently behind one of the most talked-about NFT project drops of the month — a sweeping avatar partnership with artist […]

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