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More than 40% of consumers fall prey to dark pattern sites: survey

More than 40 percent of consumers in Japan have fallen prey to deceptive web or app designs known as "dark patterns" that trick them into making choices they would not have otherwise made, according to a recent survey by a Japanese web design company.

FOCUS: Dark patterns deceiving online consumers in Japan

A growing number of online consumers are falling prey to subscription-based purchases without their consent or facing difficulties in canceling purchases due to the prevalence of deceptive web designs referred to as "dark patterns."

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