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A Sindhi by birth, a Indian at heart and a foodie by DNA that’s how Anushka Jaisinghani describes herself. So, it wasn’t surprising,that when she decided to turn into an entrepreneur after a decade-long corporate stint, food was the first segment which she wanted to venture into. “Sindhi cuisine has a lot of snacks which are slightly different from the ordinary. And, most of these snacks have evolved to meet the palate of the modern consumer. We have patti samosa, cheese rolls and aloo tikkis, among others. It was something that I knew would do well in a cosmopolitan market like Bengaluru,” she says.