Less than a week away from the bid submission date for ICC’s broadcast rights in its biggest market, significant concerns remain among media companies in India, concerns that manifested themselves through the absence of four major broadcasters from ‘mock auctions’ organised by the ICC on Wednesday. Disney Star , Zee, Sony and Viacom, the companies which […]
The International Cricket Council (ICC), which recently released its first Invitation To Tender (ITT) for media rights for the next cycle of events starting in 2024, has said the complexity of its tender does not allow them to have an e-auction .