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The European Data Protection Board said Wednesday it had adopted a binding decision that will ban Facebook and Instagram owner Meta from using the personal data of users for targeted advertisements.The EDPB said it took the decision following a request from Norway's data regulator, which earlier this year imposed a ban on sending Facebook and Instagram users targeted advertisements based on their personal data which the social media platform collects without their explicit consent.
The regulator said it took the decision following a request from Norway s data regulator, which earlier this year imposed a ban on sending Facebook and Instagram users targeted advertisements based on their personal data.
Meta will soon be forced to seek European users’ consent before using their personal information to deliver those users targeted advertisements on Facebook and Instagram.