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Posted on April 26, 2021
New York, NY, April 26, 2021 – Sicilia DOC, one of Italy s largest and most respected wine producing denominations, has announced the launch of the 2021 edition of the Wines of Sicilia DOC integrated communications program for the United States. To handle the strategic implementation of the program, Sicilia DOC has retained incumbent agency, Current Global, and added Colangelo & Partners as its agencies of record.
The Wines of Sicilia DOC program will continue to engage open-minded Millennial wine and food lovers and, in 2021, add focus to wine industry influencers through a combination of trade and consumer activities split between the two agencies. A partner since 2015, Current Global leads consumer focused integrated media relations including earned media, social media, influencer engagement, paid media, e-commerce and strategic partnerships, with Colangelo & Partners handling trade media relations, press trips, and virtual events for the wine trade.
Consorzio di Tutela Vini Sicilia DOC Announces US 2021 Wines of Sicilia DOC Integrated Communications Program
Share Article NEW YORK (PRWEB) April 26, 2021 Sicilia DOC, one of Italy s largest and most respected wine producing denominations, has announced the launch of the 2021 edition of the Wines of Sicilia DOC integrated communications program for the United States. To handle the strategic implementation of the program, Sicilia DOC has retained incumbent agency, Current Global, and added Colangelo & Partners as its agencies of record.
The Wines of Sicilia DOC program will continue to engage open-minded Millennial wine and food lovers and, in 2021, add focus to wine industry influencers through a combination of trade and consumer activities split between the two agencies. A partner since 2015, Current Global leads consumer focused integrated media relations including earned media, social media, influencer engag