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College athlete shoe deals in NIL era get stepped on by lucrative school contracts with big brands

College athlete shoe deals in NIL era get stepped on by lucrative school contracts with big brands
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College athletes being stepped on by lucrative school contracts

College athlete shoe deals in NIL era get stepped on by lucrative school contracts with big brands

A volleyball shoe startup is bringing attention to colleges multi-million-dollar contracts with athletic apparel companies and terms that prevent athletes from wearing other brands. Nebraska volleyball player Harper Murray is

That thing called NIL, put in branding, too • The Associated Press

LINCOLN, Nebraska Harper Murray puts on her Adidas volleyball shoes when she practices or plays in a match for Nebraska, one of the top teams in the country. It’s not necessarily the brand she would choose it’s because the German company is her school’s official supplier and athletes, coaches and staff are required to wear its products.

College athlete shoe deals in NIL era get stepped on by lucrative school contracts with big brands

College athlete shoe deals in NIL era get stepped on by lucrative school contracts with big brands
toronto.citynews.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from toronto.citynews.ca Daily Mail and Mail on Sunday newspapers.

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