TikTok most popular beauty brands The Ordinary and CeraVe finds Skincare Hero
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#tiktokmademebuyit rises fast in beauty as TikTok users and creators engage and learn more
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#tiktokmademebuyit rises fast in beauty as TikTok users and creators engage and learn more
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Revolution Beauty leans on TikTok to incubate its next big influencer APR 02, 2021
Revolution, the U.K.-based trend-driven beauty company, has launched a massive global TikTok campaign in an effort to incubate its next big influencer.
In a hashtag challenge campaign that began on March 28, people are invited to demonstrate their makeup talents across three distinct themes using the #CreatorRevolution hashtag. The themes are “glow up,” “sink or swim” and an undisclosed third challenge in June. Working with TikTok to promote the campaign between April and June, entrants will be narrowed to 30 people by September before a winner is announced in October. The winner will receive $100,000, create a product line with Revolution and join the TikTok Creator Marketplace.