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TV ad volumes up 22% in 2023 vs 2019: TAM Media - The Hindu BusinessLine

TV ad volumes up 22% in 2023 vs 2019: TAM Media - The Hindu BusinessLine
thehindubusinessline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindubusinessline.com Daily Mail and Mail on Sunday newspapers.

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800+ exclusive advertisers in GEC genre in 2022; HUL is top advertiser: TAM AdEx

800+ exclusive advertisers in GEC genre in 2022; HUL is top advertiser: TAM AdEx

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2% growth in GEC ad volumes: TAM AdEx report

TAM AdEx has released a report for ad spending in the general entertainment channels (GEC). According to the report, trends in GEC ad volumes witnessed a 29 per cent rise in 2022 compared to 2018. It further reported that compared to 2021 the growth in 2022 was two per cent for GEC advertising.

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TV ad volume grew in 2022, albeit only slightly: TAM AdEx report

Regional channels held a lion's share, as per the report.

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TV Ad Volumes up 26% during Y 2022 compared to Y 2019: TAM AdEx

TV Ad Volumes up 26% during Y 2022 compared to Y 2019: TAM AdEx
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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