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Ai Digital Invests In And Partners With Sightly To Infuse High-Value Programmatic Campaigns With Brand Mentality®

Ai Digital Invests In And Partners With Sightly To Infuse High-Value Programmatic Campaigns With Brand Mentality®
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Adam katzStephen magliAnticipation softwareBrand mentality

Sightly Teams with Ad Fontes Media to Increase Brands Comfort Factor, Protect Them from Media Blind Spots

Sightly Teams with Ad Fontes Media to Increase Brands Comfort Factor, Protect Them from Media Blind Spots
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Adam katzVanessa oteroUniversity of baltimoreEnterprises incAnticipation softwareSightly chief revenue officerBrand mentalityFontes mediaList builderMedia biasPurpose worldwide

eMarketer Podcast: Facebook keeps delivering, a study on the ad boycott, and the key to Instagram success

eMarketer Podcast: Facebook keeps delivering, a study on the ad boycott, and the key to Instagram success
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eMarketer Podcast: What TV measurement still needs

Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why it s important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.

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eMarketer Podcast: Snapchat surprises and alternative social media platforms challenging the giants

Made possible by Sightly is a media/marketing technology company specializing in video advertising and analytics. Its new Brand Mentality™ platform combines emotional and social intelligence with Anticipation Software™ to help brands and agencies respond moment to moment with true future-forward marketing across YouTube, TikTok, CTV, livestream video and more. Learn how. share via email

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