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Positive spin: How the PR industry is surviving lockdown
Positive spin: How the PR industry is surviving lockdown
How have the recent lockdowns in various parts of Australia and the continued Greater Sydney lockdown affected the PR industry? As an industry that usually thrives on face-to-face business, Mumbrella asks a variety of PR leaders just how they are approaching the situation and what it means for the future of the industry and their businesses.
July 30, 2021 9:33
Coote
What has been most apparent with the lockdown version two has been the human element. During the first lockdown the new remote work rhythms created a sense of novelty that got us through a tough time. Second time round, that novelty is now gone and our focus is on daily progress towards positive attitudes and forward progress with our clients. One initiative we have introduced is a fortnightly lunch and learn that we run for our team and our 50 odd clients across the group.
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Washington’s tech industry hasn’t been immune to the pandemic. Companies such as the IT giant DXC and the event-organizing platform Cvent cut jobs amid the slowdown. But some, including the hot cloud-computing company Appian, committed to hundreds of new hires.
Indeed, plenty of other good business news came from Washingtonian’s Tech Titans during the past year. Our 2021 winners who were selected through both reporting and an informal process of nominations from their peers managed to start up new and innovative companies, close on huge funding rounds, ink massive contracts, and announce initial public offerings.
Some of this year’s Tech Titans expanded their companies not only in spite of the pandemic but because of it. Michael Chasen, founder of the “edtech” firm Blackboard, leveraged the demand for at-home education to launch Class, a company that creates virtual classrooms using Zoom. Class has already raised more than $40 million. Blake Hall, founder of ID.me, wh