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The legend goes that company’s flagship brand Mrs Bector s Cremica was born out of the Hindi phrase “cream ka” (made of cream) when Rajni used to sell ice creams. Her recipes became so popular that the initial investment of ₹20,000 is today a ₹1,000 crore business spanning countries. “Today as you know, we are one of the leading brands in biscuits and bakery business in North India, and we have established this brand from scratch. We hold a 4.5% market share in North India. We export 12% of the total biscuit exports from India,” Anoop Bector, Rajni’s son and the Managing Director of the company told Business Insider in an interview.
Incorporated in 1995, Mrs Bectors Food Specialties produces cookies, creams, crackers and digestives
Mrs Bectors Food Specialties Rs 540.54 crore initial public offering (IPO) will open for subscription tomorrow i.e. December 15. The initial public offer will be open for three days, until December 17. The company has fixed the issue price at Rs 286-288 per share. The shares are likely to be listed on the bourses on December 28.
The bakery products maker s IPO consists of a fresh issue of Rs 40.54 crore and an offer for sale of Rs 500 crore by existing shareholders. Linus Private Limited will sell equity shares worth Rs 245 crore, Mabel Private Limited will sell Rs 38.5 crore, GW Crown, Rs 186 crore and GW Confectionary, Rs 30.5 crore.
Bread and biscuits maker Mrs Bectors Food Specialities will launch its initial public offering on December 15. The firm which supplies buns to quick-service restaurant (QSR) chains such as McDonald's, KFC, Burger King and Carl's Jr among others plans to r
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IPO Watch: Burger King, McDonald s supplier Mrs Bectors IPO opens Dec 16; check price, bid details financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.