The Harley-Davidson LiveWire is the only mainstream produced electric motorcycle, but it won t be the last.
Major motorcycle manufacturers largely have remained on the sidelines of the industry’s electrification effort. Honda, Yamaha and Harley-Davidson account for roughly two-thirds of the global motorcycle market, yet the only electric motorcycle (e‑motorcycle) between the three companies in production is the Harley-Davidson LiveWire a $30,000 bike priced out of reach for most consumers.
E-motorcycles have struggled to catch on as quickly as other electric two-wheel vehicles such as e-bikes and e-scooters. While there are practical reasons for this, including the extensive range requirements of typical motorcycle consumers (250 miles or more), another primary impediment has been the lack of participation from major motorcycle manufacturers. The analysis from Guidehouse Insights suggests major motorcycle original equipment manufacturers (OEMs) will rapidly increase their in