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Feature: Rising virtual stars bring down the house in digital era
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Among the prize winners at the 11th Annual Hollywood Music in Media Awards (HMMAs) in January was one that bucked convention and raised a few eyebrows, largely because the performers were not human.
The award for Outstanding Song in a video game went to the band K/DA, consisting of four imaginary characters from League of Legends, one of the world s most frenetic games.
While the news may have been eye-opening for some, it reflects a growing trend of fascination with virtual stars, which seem to have several advantages over their real-life counterparts.
In 2020, China s online streaming giant iQiyi launched the country s first-ever talent show for virtual idols, Dimension Nova, where its own virtual band, RiCH BOOM, blew everyone s mind with the razzmatazz of their performances.
2021-02-26 15:36:38 GMT2021-02-26 23:36:38(Beijing Time) Xinhua English
by Xinhua writers Yao Yulin and Wang Xiaojie
BEIJING, Feb. 26 (Xinhua) Among the prize winners at the 11th Annual Hollywood Music in Media Awards (HMMAs) in January was one that bucked convention and raised a few eyebrows, largely because the performers were not human.
The award for Outstanding Song in a video game went to the band K/DA, consisting of four imaginary characters from League of Legends, one of the world s most frenetic games.
While the news may have been eye-opening for some, it reflects a growing trend of fascination with virtual stars, which seem to have several advantages over their real-life counterparts.
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