Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Business Model was not sell products but to sell ideas, lifestyle says of belonging and that they could then extend into kind of selff closed granted cocoons. The sor
Case. Red october, the brutal heat wave blanketing the map. The hot temps move east. Schools forced to close for second day in a row, and al will tell us when relief is coming. All that plus defending the duchess, prince harry sues a british tabloid for bullying Meghan Markle. Into the lions den, wild video of a woman who jumped into an exhibit at the bronx zoo. And capital comeback. The Washington Nationals have the lead. The nationals stage an epic rally to defeat the milwaukee brewers. And the Washington Nationals are l. A. Bound. As the Major League Playoffs get off to a thrilling start, today, wednesday, october 2nd, 2019. From nbc news, this is today with savannah guthrie, and hoda kotb. Live from studio 1a in Rockefeller Plaza. Hi, everybody, good morning, nice to have you with us on a wednesday morning, its october. Might feel like july to a lot of folks out there, getting really hot today. I actually broke out the shorts one more time this morning but als going to update us on
Which was the four years before that, in the period where lot was changing and you have the first kind of old logo lifestyle brands. Well take it for granted now these were companies for the first time, were declaring their business w by was not to sell products but to sell ideas lifestyle, the sense of belonging they could extend into kind of selff enclosed branded cocoons. They could sell everything as long as it was granted with this logo. So nike was the first one to do this. They didnt ever owney the factories and the main thing that i learned when i was researching, no logo, there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas to get into places they never had before like schools to co brand with like Music Festivals and so on it was an inverse relationship between that aggressive marketing and the kind of good jobs that were offered. In the economywa and the way the economy source
What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between this aggressive the marketing, it was constantly sort of
Solution with new gates. The b. A. R. T. Board held a meeting the day to decide which fare gates to rc money, as you see the final choice. Eric thomas joining us with the details. Eric. Reporter larry, they had to make that choice because, of the 5 of the people who go through those gates dont pay to ride the trains. The concord station where we are is considered to be one of the biggest problem areas. The solution, as you mentioned, may be to get rid of the old and bring in the new. It makes me really mad. Reporter b. A. R. T. Riders get frustrated about lots of things, late train, crowded cars, broken facilities. But one thing gets them hot, fare evaders. I have to pay so everybody else should pay. When i see people skip the fares, it makes me annoyed because im the one that pays pa o the after someone who pays. By one estimate, costing bart up to 25 million a year. Even if youre not a b. A. R. T. Rider and youre a tax payer, youre payproblem. Reporter debra allen says her own Resear