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Virginia Tech expert: Super Bowl ad giants taking pandemic seriously
Published Monday, Feb. 1, 2021, 4:39 pm
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Nneka Logan. Photo courtesy Virginia Tech.
Traditional big spenders on Super Bowl ads are sitting this one out, and letting stakeholders know that they take the pandemic seriously, according to Virginia Tech’s Nneka Logan.
“They want to stop the spread and are willing to put resources towards it. They’re putting their money where their mouth is,” said
Logan, a professor in the School of Communication at Virginia Tech, who worked in a variety of communication roles for a multibillion-dollar corporate organization and its subsidiaries for more than nine years, managing internal, external and executive communication strategies, tactics, programs and projects.